Carnival Cruise Line Named 'Most Trusted Cruise Line In America' By Reader's Digest For Third Consecutive Year
The Reader's
The full list of Reader's Digest Trusted Brands can be found in the publication's June issue, which goes on sale today,
Carnival continues to introduce exciting onboard features and programming to build upon its brand promise of providing fun, memorable vacations at a great value, while keeping up with changing consumer trends and preferences.
Last year marked the launch of the new Carnival Vista, a groundbreaking 133,500-ton ship that introduced such one-of-a-kind features as SkyRide, a bike-ride-in-the-sky attraction, as well as the first
To commemorate Carnival Vista's U.S. arrival, the company hosted an overnight event aboard the ship in
Throughout its fleet, Carnival continues to build upon its commitment to providing exceptional, friendly and attentive service through initiatives such as the Carnival Service Values, a comprehensive program that has redefined the company's culture of service and reinforces the importance of offering a fun, welcoming environment, both on board and ashore.
Additionally, Carnival and its employees support a wide range of charitable and social service agencies and organizations in its homeports throughout the U.S. The company also serves as the Official Celebration Partner of
"We work very hard to maintain our distinction as 'America's Cruise Line' and being named 'Most Trusted Cruise Line in America' three years running is a wonderful validation of our efforts at providing fun, quality and memorable vacations our guests," said
To learn more about
Journalists also can visit Carnival's media site, carnival-news.com or follow the line's PR department on Twitter at twitter.com/CarnivalPR.
About
About the Survey
These are findings from an Ipsos Connect study conducted for Reader's Digest from
Winning brands were determined by absolute vote and confirmed to be statistically significant from the other brand(s). In any category where the winning brand was not significantly different from the other brands, a follow up question was asked to determine the brand winner.
The highest brand is designated a category winner only if it is statistically significant at the 95 percent confidence level, when compared to the next highest brand. If a tie still existed, the secondary tie breaker was determined by direct performance of trust compared to other most trusted brand.
About Reader's Digest
Reader's Digest, a Trusted Media Brands, Inc. brand, simplifies and enriches consumers' lives by discovering and expertly selecting the most interesting ideas, stories, experiences and products in health, home, family, food, finance and humor. Reader's Digest is available online at RD.com; in print; via digital download on iPad, mobile apps and tablets; and can be accessed via its social media channels:
*Reader's Digest Trusted Brand is a registered service mark of Trusted Media Brands, Inc.
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SOURCE
MEDIA CONTACTS: For Carnival Cruise Line, Vance Gulliksen/Robyn Fink, media@carnival.com, 305-406-5464 - phone; For Reader's Digest: Dana Casalino, dana@kitehillpr.com